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VICOM refocuses on its pies’ brand equity

VICOM refocuses on its pies' brand equity

Anyone affiliated with the baking industry should recognize the name VICOM, but people rarely do. Over time, VICOM has come to recognize that its name...

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Baking Product Trends:

Trends in baked products reveal consumers interest in more healthful products, and yet indulgence still plays a key role.
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News

King's Hawaiian honored for its Green Vision

California Raisin Marketing Board Announces winners of America’s Best Raisin Bread Contest

Franz Bakery launches new organic division Green Earth Baking

ABA takes message to Capitol Hill

Bread Bakers Guild Team USA 2010 named

Cupcake bakery chains expand again

Godiva.com relaunched

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Vicom Photo Gallery


Known for its award-winning pies, this bakery redirects its focus back to its core competency-producing high-quality, distinctive products.


Read the fourth edition of the Leaders In Baking Innovation to learn about leading bakery equipment and suppliers' 2009 innovations.

Auto-Bake Serpentine Scone-Muffin-Cookie Line: This video demonstrates Auto-Bake’s modern, continuous baking system and its compact, multi-level Serpentine oven in use

Healthy Baking

Health dominates muffin market

By Joyce Laird, contributing editor

Muffins are staples for breakfast, coffee breaks and snacks any time of the day. Consumers look for both traditional favorites as well as new flavors....

Consumer demand drives fiber fortification in bakery products

Health dominates muffin market

Making a meal out of healthy snacks

A systems approach works best for calorie reduction

More Healthy Baking

Bakery-Net Viewpoints:
Paula Frank:
Countering all the bunk
 
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