Ingredients, not size, sell muffins

Muffins gain fortification and better quality ingredients.


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Muffins

Fresh Bakery Products

52 Weeks Ended May 18 Dollar Sales

% Change Prior Year

52 Weeks Ended May 18 Unit Sales

% Change Prior Year

Bread

$6,421,005,000

4.0

$3,104,705,200

-3.7

Cookies

3,564,052,000

-1.9

2,285,565,700

-4.7

Crackers

3,559,225,000

2.1

1,487,051,000

-0.7

Rolls/Buns/Croissants

2,123,955,000

5.5

1,186,736,000

-1.6

Cupcakes/Brownies

925,799,800

2.6

522,076,800

-3.1

Pastry/Danish/Coffeecake

644,779,000

0.2

285,064,600

-1.2

Donuts

628,407,200

-4.6

255,329,800

-7.0

English Muffins

513,995,500

6.5

216,068,900

1.8

Bagels/Bialys

509,922,100

3.6

179,586,000

-0.5

Muffins

303,044,400

8.5

102,353,900

1.1

Pies (excl Snack Pies)

200,620,500

-8.6

44,962,560

-12.6

Cakes (excl snack/coffee)

60,363,510

-2.4

131,571,800

-5.1

Frozen Bakery Products

Bread/Biscuits/Pastry Dough

$513,431,500

3.1

$203,623,400

0.9

Pies

349,711,900

0.8

88,942,580

-0.4

Sweetgoods (excl cheesecake)

207,393,100

3.8

56,970,840

4.2

Bread/Rolls/Pastry Dough

119,781,100

2.8

42,579,970

-0.3

Pies/Pastry Shells

113,515,700

-0.6

50,251,860

-6.6

Cheesecakes

70,693,070

-4.3

13,737,160

-7.5

Bagels

48,107,790

-1.4

34,059,440

-9.0

Muffins

11,228,460

76.7

3,117,108

84.0

Cookie Dough

5,997,980

79.8

1,649,662

105.1

Cookies

85,457

25.3

26,466

26.3

Refrigerated Bakery Products

Cookie/Brownie Dough

$389,654,500

-3.3

$138,451,600

-4.8

Biscuit Dough

354,535,200

-2.7

291,172,800

-4.0

Pastry/Dumpling Dough

288,726,500

0.3

127,459,800

-1.8

Bread/Rolls/Bun Dough

260,144,700

2.1

130,298,600

-1.1

Cakes (excl Snack/Coffee)

70,068,330

-0.1

9,171,578

1.2

Bagels/Bialys

51,252,960

-3.7

37,182,610

-8.5

English Muffins

35,028,150

6.4

18,522,890

3.7

Pies (excl Snack Pies)

23,236,050

-15.6

4,372,819

-18.4

Pastry/Danish/Coffeecakes

19,236,440

283.0

6,971,727

334.9

Snack Cakes/Donuts

7,719,094

6.2

1,877,823

8.6

Bread

4,798,366

-0.3

1,772,342

-2.5

Dinner Rolls/Croissants

1,439,537

22.3

712,839

26.0

Muffins

112,608

110.5

37,696

252.6

Source: Information Resources

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