Bakers blend fruit identity and flavor as they add superfruits to baked products as fruit fusions, IQF, purees and more

Superfruits, such as goji, açai and pomegranate, are in demand as consumers search for more healthful products.


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Noni - egg-shaped, yellow fruits up to 12 cm in diameter, with a reportedly unpleasant flavor and odor when ripe.

Gac fruit - a Southeast Asian fruit found throughout the region from Southern China to Northeastern Australia. The round or oblong fruit has a dark orange color when ripe, and is about 13 cm in length and 10 cm in diameter. Its exterior skin is covered in small spines and its dark red interior contains clusters of fleshy pulp and seeds.

Aronia - (also called chokeberry) a small pome with an astringent, bitter flavor. “Chokeberry” comes from the astringency of the fruit. Native to eastern North America and most commonly found in wet woods and swamps.

Sea buckthorn berries - orange berries 6 mm to 9 mm in diameter, soft, juicy and rich in oils, native to a wide area spanning Europe and Asia.

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