Baker’s Pride Inc. appointed Mark W. Gates sales manager of The South Street Bakery, the newest Baker’s Pride company.

Gates will be responsible for sales outreach activities to the in-store bakery, private label, food service, co-packing and fundraising categories. He will report to Louis Mastriano, vice president of sales and marketing at Baker’s Pride.

South Street Bakery produces a full range of traditional and gluten-free cookies, muffins and various other products.

Gates has 10 years of baking industry and food production sales experience. Before joining Baker’s Pride, he was sales and marketing manager for Clear Lake Specialty Products, a boutique cookie manufacturer. He also served as director of sales & marketing at Olesen's Family Bakery, a pastry manufacturer and distributor.