Oldways and the Whole Grains Council (WGC) launched the fifth annual Whole Grains Challenge promoting whole grain consumption. Dining and foodservice outlets serving at least one whole grain option every day during the month of October can participate.

Contestants can take part in the challenge by visiting the Whole Grains Challenge page from Oct.1-Nov. 8 and submitting their entry via the online entry form. Winners will be announced later in November.

Winning entries are chosen based on whole grain offerings and any special efforts undertaken to encourage more whole grain consumption. In addition to menu submissions and promotional efforts this year, a key entry requirement is to submit a favorite foodservice-scale whole grain recipe, which will be used to create a "Best of the Whole Grains Challenge Recipe Packet" to help other foodservice operations increase their whole grain offerings.

The winners in each category will receive a variety of whole grain foods to try on their menus, along with a framed medal. They’ll also be part of the WGC’s national media coverage, where the winners in each of the 10 categories will be announced to the press and featured on the WGC website.