"An organic bread was a natural evolution for our brand," said Deneen Nethercutt, vice president of marketing. "More and more consumers are interested in feeding their bodies with more natural items when possible."

Bear Rock's new bread is made with organic flour, all natural ingredients and contains no preservatives. The new sandwiches featuring the organic artisan bread each have a distinctive flavor profile designed to appeal to a range of palates.

The Chicken & Roasted Veggies Sandwich has sliced grilled chicken and marinated, roasted vegetables including yellow squash, zucchini, red peppers and eggplant, and Feta cheese with Kalamata olive sun-dried tomato spread. The Sonoma Smoked Turkey Sandwich features creamy Havarti cheese, lettuce, tomatoes, bacon and apricot ginger chutney. The Beef & Gorgonzola combines Gorgonzola cheese, lettuce, thinly sliced green apples, caramelized onions and Honey Pommery Mustard sauce.

Bear Rock Cafes feature an "upscale mountain lodge atmosphere." Founded in 1997, Bear Rock Café company has seven company owned and 31 franchised cafes, located in ten states.