IBC rolls out Hostess Danish line
Interstate Bakeries Corp. (IBC), Kansas City, Mo., is expanding its line of breakfast offerings with a launch of Danishes under its Hostess brand.
The product is available in four varieties: cheese, apple, bear claw and blueberry, all of which are available in convenience stores across the country.
"The new Hostess Danishes are the perfect snacks to expand Hostess' already popular breakfast presence and capitalize on the growing breakfast market at convenience stores," said Kevin Kaul, marketing director at Hostess.
"As a leader in the sweet baked goods category, we are working to leverage the iconic Hostess brand with products that resonate with consumers looking for a quick breakfast to go," he said.
Want to use this article? Click here for options!
© 2009 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
advertisement
Bakery-Net Viewpoints: |
|
| Paula Frank: Innovation yields savings |
|
| Read More Editor's Notes | |
Baking Management Buyer's Guide
Use this directory as a one-stop source for all of your wholesale bakery’s needs. Keep up with the latest equipment, ingredients and product lines to keep your business well-supplied.
The Bakery-Net e-Newsletter | |
| Baking Industry News Decorating Ideas Bakery Equipment News Healthful Baking News Formulas & Techniques |
|
| Each of the five Bakery-Net e-Newsletters brings the best of Modern Baking and Baking Management magazines. View the archives | |






