Some of the biggest companies in the baking industry have announced plans to send an impressive contingency of buyers to IBIE 2007. According to the American Bakers Association, companies who have made known their level of participation include Safeway, Inc., Interstate Bakeries Corporation, The Kroger Co., Flowers Foods, Fresh Start Bakeries, Nonni’s Food Company, Sara Lee Food and Beverage and Weston Foods, Inc. Many of these organizations are taking advantage of prime meeting space and hotel planning services offered by the IBIE committee and are holding their annual/corporate meetings in conjunction with the Orlando event.  

“For us to stay on top of our game in this highly competitive industry, we need to be aware of—and understand—the latest process innovations and how they may impact our business. Attending IBIE is a great way to see new technology and the latest in ingredients, packaging and new product ideas,” said Allen L. Shiver, president and chief operating officer, Flowers Foods Specialty Group.  

“Approximately 50 people from Flowers will attend the expo in 2007. This group of decision makers will include senior engineering, manufacturing, purchasing, marketing and sales executives.”