Boudin Bakery, San Francisco, received a Thea Award from Themed Entertainment Association (TEA) for its Boudin at the Wharf bakery and restaurant. The award honors companies that have created compelling places and experiences, and Boudin was acknowledged for outstanding achievement in the category of Brand Retail Experience.

Boudin Bakery is the creator of the Original San Francisco Sourdough French Bread and the city’s oldest ongoing business, the company says. It opened its flagship, Boudin at the Wharf, two years ago. Located at Pier 43½ on the city’s famed Fisherman’s Wharf, the facility features a demonstration bakery; Bakers Hall market; Boudin Café; Bistro Boudin, a full-service restaurant with private dining room; and the Boudin Museum & Bakery Tour.

Boudin Original San Francisco Sourdough French Bread is baked fresh daily using the same recipe that enticed Gold Rush-era San Franciscans back in 1849. Every loaf is made with a portion of the original Boudin “mother dough” that has been carefully preserved over the decades–and heroically saved by Louise Boudin during the Great Earthquake of 1906, according to company lore.

For the past 30 years, residents and tourists have watched Boudin bakers craft fresh loaves of bread at the Boudin Bakery near Pier 43½. At Boudin at the Wharf, thousands more observe this San Francisco tradition every year in the 5,000-sq.-ft. demonstration bakery.

Bakers Hall features a full-service coffee bar, and the Boudin Bake Shop offers visitors fresh-baked sourdough loaves, pastries, cookies, croissants and artisan breads.