Kraft will acquire Danone biscuits
French law requires that Danone
consult its Works Council before signing the agreement, but both
companies expect to close the deal by the end of 2007.
�This proposed acquisition makes great sense
for Kraft,� said Irene Rosenfeld, Kraft chairman
and chief executive officer. �It will increase our
presence in snacks�our fastest growing global
segment�and transform our international business.
This growing, high-margin business will give Kraft another
cornerstone for faster growth in emerging markets, and the best
portfolio of iconic biscuit brands in the
world.�
Experts predict the acquisition will raise
Kraft’s status in the snack market, as well as
increase its market presence abroad. The acquisition is said to be
a strategic move for Kraft because Danone’s
business carries a 27 percent exposure compared with
Kraft’s 13 percent exposure. The Danone market
is growing at an average of 4.2 percent per year with 36 plants in
20 countries. Last year, Danone’s biscuit
business reportedly earned $2.7 billion in revenue and $525 million
in earnings before interest, taxes, depreciation and amortization.
Kraft shares dipped by 2.5 percent on July 3, possibly because of
the premium Kraft will pay for the business and investors
considering the execution risk of the deal, experts said. Experts
report Kraft will most likely save 7 percent of
Danone’s annual $200 million in sales over the
next couple years, which would equal 8 cents per share in
earnings.
�This transaction will create long-term value for our shareholders, and we expect it to be accretive to earnings per share in the first year,� Rosenfeld said. �Our strong balance sheet enables us to finance this acquisition with debt, while preserving our ability to execute our long-term growth plan, including our previously announced share repurchase program.�
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