Shoppers relying on quick trips
U.S. consumers are choosing multiple quick shopping trips for their food needs over the classic "stock up," according to a recent shopper study by Unilever, Englewood Cliffs, N.J.
The report "Trip Management: The Next Big Thing" will be presented at the Food Marketing Institute Show, May 1-3 in Chicago. The report verifies the need for in-store bakeries to focus on qualities that can drive impulse purchases, such as product presentation and the aroma of fresh baking. According to the study, 70 percent of all category level food purchase decisions are made before entering the store.
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