As consumers continue to add heart healthy products to their diets, Nature’s Pride®, the only brand of 100% natural breads available across the country, has expanded its line of great tasting breads with the introduction of new Nature’s Pride Hearty Wheat with Flax.

Nature’s Pride Hearty Wheat with Flax is the first 100% natural bread available across the country to be baked using pure olive oil and the first in the Nature’s Pride line to provide a good source of Omega 3-ALA, which comes from flax seed. This great tasting variety is also a good source of fiber and provides 22g of whole grains per slice.  And, like all Nature’s Pride breads, it is baked using only all natural ingredients, has no artificial flavors or colors, no trans fats, no artificial preservatives and contains no high fructose corn syrup.

“Nature’s Pride continues to address the needs of Baby Boomer and Gen-X consumers who are seeking to increase their consumption of ingredients such as fiber, olive oil and Omega-3 that provide nutritional benefits,” said Laura Pitlik, Director of Marketing for Nature’s Pride.

Pitlik pointed to a recent study by The Hartman Group indicating that Gen-Xers are increasing their consumption of fiber (74%), whole grains (63%), olive oil (58%) and Omega 3-ALA (53%) and that Baby Boomers are experiencing a similar trend: fiber (74%), whole grains (64%), olive oil (66%) and Omega 3-ALA (59%).

“Nature’s Pride Hearty Wheat with Flax is the latest introduction to our award-winning portfolio of 100% natural breads,” she added. “In addition to delivering the perfect balance of great taste and nutrition consumers can always expect from Nature’s Pride, this new variety is the first to be baked using pure olive oil and the first to provide a good source of Omega 3-ALA – making it an ideal addition to our tasty, wholesome assortment.”

Since its introduction, Nature’s Pride has drawn rave reviews from consumers and earned high praise from numerous publications including Fitness Magazine and Every Day with Rachael Ray. The Nature’s Pride portfolio of 100% natural breads includes several varieties of 24 oz. hearty breads, 20 oz. traditional soft breads, Premium Harvest® buns and rolls as well as OvenClassics breads which offer a great solution for the whole family with their hearty slice, nutritional benefits and smooth texture.