Urban wheat field hits NYC

The Wheat Foods Council brought an interactive exhibit to New York City last month to educate consumers about wheat from farm to table.


RH RSS Feed  ShareThis  

The Wheat Foods Council, Parker, Colo., brought an interactive exhibit to New York City last month to educate consumers about wheat from farm to table. A live wheat field, about one-quarter of an acre in size, was on display in New York City's South Street Seaport. The Wheat Foods Council's “Urban Wheat Field Experience” also featured a full-size combine, functioning mill, bread-baking station and nutrition lab.

Experts in the areas of wheat agriculture, milling, baking and nutrition guided visitors through each phase of the grain's life cycle, including bakers who conducted bread-baking demonstrations and explained flour's transformation into the foods eaten by millions of Americans.

To create the field, nearly half a million wheat kernels were planted in 300 4-ft. by 4-ft. pallets. Interlocking pallets created the wheat field with a pedestrian path running through it.

Visitors were able to view Interlocking pallets
Visitors were able to view wheat throughout different stages of its life cycle. Wheat spends 90 percent of its life cycle green as opposed to golden.
Interlocking pallets created a wheat field at the intersection of Water Street and Fulton Street in New York City.
500 loaves of fresh-baked bread South Street Seaport area
More than 500 loaves of fresh-baked bread and thousands of cookies were consumed during the three-day event.
New Yorkers aren’t accustomed to seeing a combine in the South Street Seaport area, where nearly 8,000 people shared in an urban wheat field experience.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.










Acceptable Use Policy
blog comments powered by Disqus

Sign up for BM's events, products and services!

 

Baking Management Viewpoints:

Matt Reynolds Matt Reynolds:
The common thread is leadership
 
Read More Editor's Notes
 

For the first time ever, the Healthy Baking Seminar, which has for years assembled industry experts on everything under the wide-reaching umbrella that is healthful baking, is now available on video.  Watch now to learn new healthful baking ideas and tips from the 2011 Healthy Baking Seminar.
 



Use this directory as a one-stop source for all of your wholesale bakery’s needs. Keep up with the latest equipment, ingredients and product lines to keep your business well-supplied. View the home page here



The Baking eNewsletters

Read the latest news, hottest trends and brightest ideas that affect the wholesale and retail baking industries. View the archives

Related Sites

Supermarket News

WH Refresh Blog

Total Access Blog

Follow Us

Baking Management Twitter page Baking Management Facebook page

Upcoming Events


1st International Society of Baking Conference & Expo
Dec. 10-12, 2011
The American Society of Baking International Chapter
800/713.0462
http://www.asbe.org/

Product Information


Visit our online resource to find products and services offered by advertisers featured in Modern Baking magazine.

Past Issues

Looking for a particular issue of Baking Management? Use the dropdown menu below to assist you in your search.