WILD improves Asia Pacific presence


RH RSS Feed  ShareThis  

WILD Flavors, GmbH (WILD) has relocated its East China Sales and Shanghai Flavor Creations Teams to the Shanghai Juke Biotech Park utilizing over 870 square meters of new office and lab space. For many years, WILD has been closely cooperating with The Shanghai Institute of Technology (SIT) to train and develop Chinese Flavorists. With the Institute’s plans to move outside of Shanghai, WILD has taken steps to aggressively reposition its team for significant growth through many exciting opportunities in the China and Asian regions.

WILD has been a force in China for over 15 years leading the beverage and food industry with innovative and consumer relevant ingredients and flavor solutions.  This consolidation of resources will allow for better communication and quicker turnaround of information and samples for customers in the Asia-Pacific region. As the center in Asia for WILD’s Flavor Creations and R&D Teams, it is easily supported by the strong application personnel already located in China. The relocation allows WILD to be more efficient and effective with its increased focus on the development of natural, nature-identical, and artificial flavors utilizing Chinese and Asian profiles in the East China region where many R&D centers of WILD Key Accounts are already located. 

The Flavor Creations team has considerable strength in aroma chemical sourcing and advanced research to allow for in-depth development and product creation for customers.

WILD Flavors (China) state-of-the art flavor compound manufacturing facility is located in Beijing, China and will continue to be the production center for Asia-Pacific.  With the significance of the Chinese market, from procurement of ingredients to the manufacture of products, the WILD facility location in the Beijing Economic Technological Area (BDA) of southeast Beijing is favorable for both the business and logistical aspects.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.










Acceptable Use Policy
blog comments powered by Disqus

Sign up for BM's events, products and services!


For the first time ever, the Healthy Baking Seminar, which has for years assembled industry experts on everything under the wide-reaching umbrella that is healthful baking, is now available on video.  Watch now to learn new healthful baking ideas and tips from the 2011 Healthy Baking Seminar.
 



Use this directory as a one-stop source for all of your wholesale bakery’s needs. Keep up with the latest equipment, ingredients and product lines to keep your business well-supplied. View the home page here



The Baking eNewsletters

Read the latest news, hottest trends and brightest ideas that affect the wholesale and retail baking industries. View the archives

Related Sites

Supermarket News

WH Refresh Blog

Total Access Blog

Follow Us

Baking Management Twitter page Baking Management Facebook page

Upcoming Events


1st International Society of Baking Conference & Expo
Dec. 10-12, 2011
The American Society of Baking International Chapter
800/713.0462
http://www.asbe.org/

Product Information


Visit our online resource to find products and services offered by advertisers featured in Modern Baking magazine.

Past Issues

Looking for a particular issue of Baking Management? Use the dropdown menu below to assist you in your search.