For the first time, the entire industrial line of WP Bakery Group equipment is now available to bakeries in North America. Newly-hired Jim Souza will spearhead the industrial sales division at WP Kemper Bakery Systems, Shelton CT, as Vice President and Director of Industrial Sales, giving customers access to WP’s award-winning technology and cutting-edge equipment used around the world. Jim Souza will focus on industrial and turnkey projects, including mixing, donut lines, laminating lines, oven systems, cookie-cracker systems, and roll and bread lines.

Educated in mechanical engineering, Souza has worked for the past 20 years in the food and dairy industries, directing and managing operations, engineering, sales, and customer relations functions on a global scale. Prior to joining the WP Bakery Group, Souza led industrial sales at I.J. White Systems, a spiral cooling manufacturer.