Two steps forward, one step back

Manufacturers exhibit optimism despite some pullback from value-driven consumers.


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DROPPING FROM PRODUCT LINE: (percentage of manufacturers dropping items from product line; total exceeds 100% because multiple categories cited)
Donuts5%
Pie5%
Artisan bread2%
Bagels2%
Pan bread/commercial bread2%
Buns and rolls0%
Cakes0%
Cookies0%
Croissants0%
Danish0%
English muffins0%
Muffins0%
Other sweetgoods0%
Snack cakes0%
Other0%
Did not drop any products88%

Source: Baking Management Wholesale Bakery Industry Study, 2010

AUTOMATION IS TOPS IN BOOSTING PRODUCTIVITY

(changes implemented in operations/facilities to increase productivity)
Automation/adding new lines53%
Organization12%
Communication systems6%
Training6%
Expansion6%
New products6%
Other11%

Source: Baking Management Wholesale Bakery Industry Study, 2010

BREADS STILL KING IN WHOLESALE BAKING

(percentage of manufacturers currently offering product; total exceeds 100% because multiple categories cited)
Buns and rolls47%
Pan bread/commercial bread45%
Muffins40%
Cakes38%
Artisan bread34%
Danish34%
Cookies30%
Croissants28%
Other sweetgoods28%
Pie28%
Snack cakes26%
Bagels23%
English muffins23%
Donuts21%
Other21%

Source: Baking Management Wholesale Bakery Industry Study, 2010

BREAD RECORDING GREATEST SALES GROWTH

(percentage of manufacturers citing items with greatest sales growth in past year; total exceeds 100% because multiple categories cited)
Buns and rolls22%
Pan bread/commercial bread22%
Cakes20%
Artisan bread17%
Pie17%
Cookies15%
Muffins15%
Danish7%
Donuts7%
Bagels5%
Croissants5%
Other sweetgoods5%
Snack cakes2%
English muffins0%
Other12%

Source: Baking Management Wholesale Bakery Industry Study, 2010

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