Formula development:
French baguette

Puratos elevates artisan bread quality

What is Puratos' relationship with artisan bread?
Puratos is one of the first ingredient companies to recognize the unlimited richness of the baking tradition. Over the last 50 years, Puratos has continuously introduced new artisan mixes/bases with authentic recipes from around the world. These mixes provide bakers with flexible and consistent performance, variety and convenience that bakers are able to customize at the bowl. And all of these artisan mixes and bases offer bakers absolute peace of mind, so they are able to fully enjoy their profession.

What challenges do artisan bakers face today?
Bread, like all foods, evolves. And bakery products these days are no longer the sole territory of traditional bakers. Competition from other food categories is forcing the industry to pay more attention to new demands from consumers and retailers alike. The search for convenience, changing eating patterns, increased health concerns, automation and globalization are just a few examples of the challenges that confront today's bakers.

How does Puratos help artisan bakers manage these challenges?
As always, Puratos is there to work alongside our customers to find answers to these new challenges. Puratos offers all-natural bread flavors, artisan bread mixes/bases, multicultural ideas and ingredient and process solutions. This is just a sample of what is in Puratos' toolbox.

Today, and in the future, Puratos pushes the scientific world to search for new solutions to help our customers innovate, and to help prepare the bakery sector for the future. And all of this for one simple reason: Just as bread is good for people, Puratos wants to be good for bread.

This is why we have created 34 innovation centers staffed by our own artisan bakers. These innovation centers provide a unique perspective into breads history, allowing Puratos to encourage future-oriented developments, much appreciated by professional bakers.

How does Puratos elevate the quality of artisan bread?
The company's passion is to help bakers around the world become more successful with their businesses. By working alongside bakers, Puratos has developed reliable, original and innovative ingredients, technologies and solutions. This includes Sapore Solutions, a natural flavor approach for artisan bread.

Sapore Solutions offers a whole range of ready-to-use natural sourdoughs that give bread a unique artisan taste. This range of products offers bakers the convenience required by modern baking and guarantees the consistency of the final bread flavor. Sapore is used for a variety of bakery applications:

• In a direct dough process, Sapore improves bread flavor.
• In a long fermentation process, Sapore adjusts the bread flavor.
• In a frozen process, Sapore compensates for the loss of flavor.

Puratos is specialized in bioferementation processes and offers bakers a complete range of products, including sourdoughs, starter cultures and yeast extracts. These ready-to-use ingredients exist in liquid or powder form and are added directly to the dough. Each Sapore product has its own aroma and flavor, lending bread the authentic artisan tastes that bakers desire.

For more information, contact Puratos at 800-654-0036 or go to www.puratos.com