Health dominates muffin market
Muffins are thriving by meeting consumers’ healthful eating demands.
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Exotic varieties will come and go, but the basics will always continue to dominate the muffin market, with more healthful ingredients. It is a sure bet that whatever the flavor, muffins will continue to be a staple for both breakfast and snacks.
| Muffin Brand Names | Dollar Sales | % Change Year Ago | Unit Sales | % Change Year Ago |
|---|---|---|---|---|
| Private Label | $94.5 | ↓2.3% | 28.8 | ↓3.3% |
| Entenmanns Little Bites | 42.5 | ↓0.3 | 13.8 | ↓1.2 |
| Hostess | 37.0 | ↓2.9 | 11.9 | ↑5.1 |
| Little Debbie | 33.6 | ↑208.6 | 14.2 | ↑188.6 |
| Otis Spunkmeyer | 15.8 | ↓11.7 | 6.5 | ↓19.5 |
| Weight Watchers | 11.5 | ↓44.9 | 3.3 | ↓46.5 |
| Hostess 100 Calorie Packs | 11.4 | ↓34.9 | 3.2 | ↓35.0 |
| Café Valley | 8.8 | ↑4.4 | 4.0 | ↓6.5 |
| Best Brands | 7.2 | ↓4.6 | 2.0 | ↓11.2 |
| Bimbo | 4.9 | ↓2.8 | 3.3 | ↓9.1 |
| Fresh Bakery Products |
52 weeks ended Sept. 6: $ Sales |
% Change Prior Year |
52 weeks ended Sept. 6 Unit Sales |
% Change Prior Year |
|---|---|---|---|---|
| Cakes(excl snack/coffeecakes) | $708,959,700 | ↑3.0% | 135,667,900 | ↑2.0% |
| Pies (excl snack pies) | 210,471,000 | ↑2.3 | 44,626,690 | ↑0.6 |
| English Muffins | 545,939,100 | ↑1.6 | 220,993,500 | ↑0.8 |
| Rolls/Buns/Croissants | 1,115,079,000 | ↑11.5 | 455,218,500 | ↑4.5 |
| Bagels/Bialys | 553,913,500 | ↑5.6 | 184,216,900 | ↑3.2 |
| Bread | 15,397,091,000 | ↓0.2 | 3,007,681,700 | ↓5.2 |
| Donuts | 660,947,000 | ↑5.6 | 258,631,800 | ↑3.2 |
| Muffins | 313,631,500 | ↑0.5 | 105,415,900 | ↑1.5 |
| Pastry/Danish/Coffeecakes | 653,449,100 | ↓1.0 | 267,904,400 | ↓6.9 |
| Refrigerated Bakery Products |
52 weeks ended Sept. 6: $ Saless |
% Change Prior Year |
52 weeks ended Sept. 6 Unit Sales |
% Change Prior Year |
|---|---|---|---|---|
| Bagels/Bialys | $61,190,920 | ↑7.9% | 37,622,120 | ↓4.2% |
| Bread | 3,863,363 | ↑1.3 | 1,280,416 | ↓4.4 |
| Cakes (excl snack/coffeecakes) | 75,599,790 | ↑3.4 | 10,136,710 | ↑7.8 |
| Dinner/Sandwich Rolls/Croissants | 964,779 | ↓33.1 | 400,584 | ↓41.7 |
| English Muffins | 39,246,280 | ↑6.9 | 19,844,750 | ↑2.2 |
| Muffins | 71,189 | ↓55.4 | 13,314 | ↓60.68 |
| Pastry/Danish/Coffeecakes | 7,379,669 | ↑6.8 | 1,877,951 | ↑4.7 |
| Pies (excl snack pies) | 22,592,510 | ↑4.9 | 3,976,911 | ↓1.6 |
| Snack Cakes/Donuts | 5,354,310 | ↑11.7 | 1,211,585 | ↑14.1 |
| Cheesecakes | 106,194,700 | ↑0.0 | 13,753,620 | ↓1.6 |
| Biscuit Dough | 382,848,300 | ↑6.9 | 288,807,700 | ↓0.6 |
| Bread/Rolls/Pastry Dough | 269,918,000 | ↑3.6 | 126,848,500 | ↓1.6 |
| Pastry/Dumpling Dough | 321,719,700 | ↑4.7 | 133,816,600 | ↓0.2 |
| Frozen Bakery Products |
52 weeks ended Sept. 6: $ Sales |
% Change Prior Year |
52 weeks ended Sept. 6 Unit Sales |
% Change Prior Year |
|---|---|---|---|---|
| Bread/Rolls/Pastry Dough | 131,739,000 | ↑8.4% | 41,018,220 | ↓1.3% |
| Cookie Dough | 5,531,879 | ↑4.5 | 1,352,921 | ↓1.7 |
| Fresh BakedBread/Rolls/Biscuits | 554,036,500 | ↑4.7 | 207,999,100 | ↓0.2 |
| Bagels | 70,075,800 | ↑19.5 | 36,293,820 | ↓1.3 |
| Muffins | 25,292,170 | ↑29.5 | 7,242,883 | ↑15.1 |
| Cookies | 332,370 | ↑309.9 | 88,696 | ↑243.9 |
| Cheesecakes | 67,922,470 | ↑1.1 | 12,168,270 | ↓9.2 |
| Sweetgoods (excl cheesecakes) | 215,049,600 | ↑2.4 | 55,232,960 | ↓3.4 |
| Pies/Pastry Shells | 127,557,100 | ↑10.5 | 51,250,800 | ↑1.5 |
| Pies | 336,372,200 | ↓3.1 | 74,468,110 | ↓13.3 |
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